New Horizons Technologies Blog

As an IT Professional and a website designer I talk with many companies and small businesses about the importance of advertising and marketing on the internet. It is still to my surprise how many businesses are weary of spending the money on creating a website for online advertising. Before we move any further let’s be clear about one thing. Online advertising is an incredibly low cost, low maintenance option that businesses have available. It is shocking to me how much businesses will spend monthly to be listed in multiple phone books for the same circulation area. I have several customers that have admitted to me that they spend at least $300 per month per phone book for a small two inch square space. These businesses are listed in three phone books and are spending about $900 dollars a month in phone book advertising that in today’s society most people just throw away. However, after the initial setup of the website which can cost from $500 and up (for a good design), the monthly maintenance cost is extremely low in comparison. For domain registration and website hosting you should expect to pay between $50 and $100 per year in addition to any monthly maintenance or updating fee you may pay to a web design or SEO company. With the advances in today’s technology phone books are becoming less of research tool and more of a paper weight while the internet increasingly becomes a point of reference for information for people. Now please be aware I am not advocating pulling all of your advertising out of phone books and investing solely in the internet, just carefully consider weighing the options. You might find that you can reduce your print advertising a very small portion and be able to afford a low maintenance website. In today’s unstable economy and as we move into the future take a closer look at your companies advertising expenses and your return on those investments and consider making an investment in your future.